Aesthetic Apparatus announces Schoolhaus.

FOR RELEASE June 26, 2013
Media Contact: Dan Ibarra,

Aesthetic Apparatus announces “Schoolhaus,” an experimental studio-based classroom.
Minneapolis, MN — Aesthetic Apparatus, the renowned twin cities-based commercial art and printmaking studio, announced plans today to open its doors for an new in-studio classroom concept entitled Schoolhaus.

Schoolhaus is the studio’s educational response to the institutional problems facing higher education, and the isolation of self-education. Equal parts classroom, mentorship, and working studio, Schoolhaus will be observed on site at Aesthetic Apparatus’ Minneapolis-based design studio. There students will pursue a mix of self-directed projects, group projects, mentored direction, and real-world design projects. Attendance is limited to 12 students at any time, and paid for on a monthly-based tuition subscription. All enrolled students may attend Schoolhaus for as long or as short a length of time as they deem necessary.

The greater goal for Schoolhaus is to create independently-minded students who possess the critical thinking, professional ability, craft, social network, and grit to survive as graphic designers and beyond. The studio is now accepting student applications for an initial 2-month exploratory study beginning in August.

About Aesthetic Apparatus:
Since Aesthetic Apparatus’ inception in 1999, the Minneapolis-based commercial art and printmaking studio has inhabited the unkempt and untamed region between design, entrepreneurship, and art. Their design work, screenprinted posters, and prints have been recognized by The Walker Art Center, Communication Arts, Creative Review, Rolling Stone, and The Chicago International Poster Biennial. Clients include The Criterion Collection, Absolut Vodka, The New York Times, Cake, Surly Beer and Pizzeria Lola.

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